Cultural Ties
In Cultural Ties, Zalando spotlights six unique local communities from Amsterdam, Antwerp, Berlin, Paris, Stockholm and Warsaw. Championing the voices of those at the heart of streetwear culture, the project offers fans an authentic insight into what it really looks like in these cities today. Featuring in-depth interviews, original photography by Timothy Schaumburg and Shahram Saadat.
Viewable online at Zalando and in an incredible limited edition coffee table book, the project also included a six-piece merch collaboration with adidas Originals – each piece uniquely inspired by one of the featured city streetwear hotspots that appear online and in the book!CLIENT
ZALANDO
YEAR
2024